“Do I Really Need to Spend Money Boosting Posts?”

I get this question a lot! Let's break down the difference between boosting a post and running a full ad campaign, and when each one is worth your budget.

What is Boosting a Post?
Boosting is when you spend money directly on Instagram (using the website, not the app, to save 30%) to get your existing post in front of more people. Boosting is quick and straightforward; you set a budget and duration, and Instagram will handle the rest. I recommend boosting most posts, with the exception of holiday content—unless there’s a specific goal for that post. Typically, a $30 boost can add 1,500-3,000 views and bring in 5-15 new followers, sometimes more!

What is Running an Ad?
Ads are a bit more complex. If you've ever noticed ads for products you recently searched for, that's targeted advertising in action. Ads are highly customizable and allow you to choose detailed audience demographics, interests, behaviors, and more. They generally have larger budgets and run longer, focusing on specific goals like driving traffic, conversions, or sales.

So, Is It Worth It? YES!
Both boosting and ads increase engagement, visibility, and growth. The boost is quick and builds brand recognition, while ads are more strategic and geared toward conversions.

To Summarize:

• Boosting: Quick, effective, and boosts engagement on existing posts with basic targeting.

• Ads: Customized campaigns tailored to specific goals for deeper reach and impact.

Questions on when to boost or run ads? Send me a message—I'm here to help you make the most of your marketing budget!